Charles Vernon Vickrey joined the committee that would become Near East Relief as an early member in 1915. As General Secretary, Vickrey oversaw Near East Relief’s groundbreaking promotional campaigns.
In 1924, nine-year-old Jackie Coogan raised more than $1 million in goods and cash for Near East Relief. Who was this pint-sized humanitarian?
Near East Relief Bundle Day volunteers gathered sacks of sturdy clothing and shoes for refugees and orphans in the Near East. “The Bigger Your Bundle, The Bigger Your Heart” was a popular Bundle Day slogan.
Near East Relief used bright colors, emotional images, and heartfelt slogans to capture the attention of the American people.